ELEMIS
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DAVIS.
Dare to be you
GHOST wasn’t connecting with a new generation.
We created a fragrance and a brand built for them.
Insight
18–25 women are defining who they are.
Fragrance is a statement of identity, not just scent.
Idea
Why choose between pretty or powerful?
We challenged category norms to celebrate individuality, on their terms.
Output
Brand creation & identity, Bottle & pack design,
Digital, social & print, Web & content, Film & TV
Every women is multi-faceted. She is lots of different women. She wears a number of (often contradicting) personas. Perfume is a tool in this game of dress up.
Reclaiming femininity, without sacrificing female empowerment.
