FOOTBALL MANAGER

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Positioning FM from ‘the Widowmaker’ to ‘The Greatest Job on Earth’. The campaigns focused on exhilaration, celebration and passion to achieve authenticity despite the lack of club and player licenses. The inaugural release became the biggest and fastest-selling title in the franchise’s history and over three years the brand saw a sales uplift of over 45%. 

 

WELCOME TO THE GREATEST JOB ON EARTH​

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BRAND IDENTITY + PACKAGING

TV + PRINT + RETAIL POS

DIGITAL DISPLAY + OUTDOOR

LAUNCH TRAILERS 

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