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ELEMIS

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DAVIS.

JACKIE DAVIS

Creative Director

PRO-EVOLUTION SOCCER

Integrated, global advertising campaigns for an iconic sports entertainment brand. Over the years I've worked with amazing talent such as Ronaldo, Messi, John Terry, Michael Own and Didier Drogba. Along with writers & directors we developed a fresh voice in a category stifled with machismo. Dialled up human connections, presenting global superstar talent in fresh, surprising ways. We never manufactured emotion – authenticity was everything.

THE PITCH IS OURS

BRAND IDENTITY + PACKAGING

TV + PRINT + RETAIL POS

DIGITAL DISPLAY + OUTDOOR

LAUNCH TRAILERS

WEB DESIGN + BUILD

PES2009_12 sheet.jpg

PRINT DPS_Euro_Ad.jpg

PRINT SPA_UK_Ad.jpg

RESULTS
One of the best-selling video game brands in history, PES consistently achieved number 1 chart positions, regularly beating big-spending arch rival FIFA. In excess of over 70 million games have sold worldwide and our ‘Feel It’ campaign was a finalist in the MAA’s Best International Campaign category. Our online content, live-action showcases and game trailers have been viewed by millions.

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